Safaricom’s ‘Win a Car Campaign’: Al Mitaki Onchiri Emerges Grand Prize Winner

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In a thrilling culmination to Safaricom’s ‘Win a Car Campaign,’ Al Mitaki Onchiri, a third-year Physics student at Chuka University, emerged as the grand prize winner, securing a brand-new Mazda Demio. The gaming challenge, which ran from October to December 2023, aimed to support and celebrate the gaming community, providing gamers with opportunities to showcase and monetize their skills.

Key Highlights:

  • Grand Prize Winner: Al Mitaki Onchiri, a third-year Physics student at Chuka University, secured the grand prize of a Mazda Demio car.
  • Generous Gift: Mr. Onchiri, hailing from Nyamira County, expressed gratitude and plans to gift the car to his parents, showcasing the impact and recognition of unconventional skills in gaming.
  • Campaign Objectives: Safaricom’s ‘Win a Car Campaign’ aimed to accelerate content growth, offering relevant propositions to the youth gaming community. The campaign provided opportunities for gamers to win cash vouchers and the grand prize by participating in Safaricom-Hook gaming service contests.
  • Daily Leaderboard: The contest included a daily leaderboard ranking users based on total points collected for various challenges and a daily trivia.
  • Total Vouchers Won: Throughout the three months of the campaign, Kes 500,000 worth of vouchers were won overall by daily winners.
  • Passionate Support for Gaming: Fawzia Ali Kimanthi, Safaricom PLC Chief Consumer Business Officer, highlighted the company’s passion for being a transformative partner in customers’ lives. The campaign aimed to support local game development, connect game developers to gaming communities, and encourage youth engagement in Esports.
  • Partnerships: Safaricom collaborated with gaming service providers like OnMobile to offer a rich catalogue of premium gaming propositions, covering casual, hyper-casual, and Esports categories.
  • Youth Empowerment: The campaign aligned with Safaricom’s new youth product, Safaricom-Hook, focusing on empowering the youth through three key hooks: Technology, Culture, and Career. The Culture Hook specifically aimed to enable youth to pursue passion points such as Esports.
  • Quality Gaming Experiences: Safaricom’s commitment to supporting gaming at all levels was underscored by the launch of the ‘It Feels Good to be Home’ thematic in 2023. This initiative ensured that Safaricom’s technologies provided quality home, 4G, and 5G network services to enhance gaming experiences.

The ‘Win a Car Campaign’ signifies Safaricom’s dedication to creating engaging and rewarding experiences for its customers, reinforcing its role as a leader in technological innovation and youth empowerment in Kenya.


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